longfu88 Privacy Policy

This Privacy Policy ("Policy") was last updated in June 2026 and governs the collection, processing, storage, and transfer of personal data by longfu88 ("longfu88", "we", "us", or "our") in connection with the online gaming platform accessible at longfu88.lat ("Platform"). This Policy should be read together with the longfu88 Terms & Conditions.

1. Introduction and Scope

longfu88 is committed to protecting the privacy and personal data of all individuals who interact with the Platform, including registered members, prospective members who browse without registering, and individuals who contact our customer support team. This Policy applies to all personal data processed by longfu88 in connection with the operation of the Platform and its gaming services.

By registering an Account on longfu88 or by continuing to use the Platform after being presented with this Policy, you acknowledge that you have read and understood its contents. If you do not agree with any aspect of this Policy, please discontinue use of the Platform and contact us to close your Account.

2. Data Controller

For the purposes of applicable data protection legislation, longfu88 acts as the data controller in respect of the personal data of its registered members and Platform visitors. Enquiries regarding the exercise of data subject rights or any aspect of this Policy should be directed to our Data Protection contact at [email protected] (plain text — not a hyperlink).

3. Personal Data We Collect

longfu88 collects the following categories of personal data:

• Identity Data: Full name, date of birth, nationality, and government-issued identification document details (collected as part of Know Your Customer ("KYC") verification).
• Contact Data: Email address, mobile phone number, and country of residence.
• Account Data: Username, encrypted password, account preferences, and communication settings.
• Financial Data: Transaction history (deposits, withdrawals, and bonus activity) denominated in MYR. longfu88 does not store full payment card numbers; card processing is handled exclusively by certified third-party payment processors.
• Technical Data: IP address, browser type and version, device identifiers, operating system, referring URLs, and session timestamps.
• Usage Data: Pages visited, games played, betting activity, session duration, and feature interactions within the Platform.
• Communications Data: Records of your correspondence with longfu88 customer support, including live chat transcripts and email exchanges.
• Responsible Gaming Data: Records of any deposit limits, self-exclusion periods, or other responsible gaming settings applied to your Account.

4. How We Collect Your Data

longfu88 collects personal data through the following means:

• Direct Submission: Data you provide when registering an Account, completing KYC verification, making a deposit or withdrawal request, or contacting customer support.
• Automated Technical Collection: Data collected automatically when you access or use the Platform, via server logs, browser cookies, and session tracking technologies.
• Third-Party Sources: Identity verification and fraud prevention data received from KYC and anti-money laundering service providers; payment status data from payment processors such as Touch n Go eWallet, Boost, Maybank, and CIMB.

5. Purposes and Legal Basis for Processing

longfu88 processes personal data for the following purposes and on the following legal bases:

• Account Registration and Management — necessary for the performance of the contract between you and longfu88 (our Terms & Conditions).
• Processing Deposits and Withdrawals — necessary for contract performance and compliance with anti-money laundering legal obligations.
• KYC Verification — necessary for compliance with applicable regulatory and legal obligations.
• Fraud Prevention and Security — legitimate interests of longfu88 in protecting the integrity of the Platform and its members.
• Customer Support — necessary for contract performance and legitimate interests in resolving member queries efficiently.
• Responsible Gaming Monitoring — compliance with operator obligations and legitimate interests in player welfare.
• Platform Improvement and Analytics — legitimate interests in improving the quality and performance of the Platform.
• Marketing Communications — where you have provided explicit consent, longfu88 may send you promotional offers. You may withdraw consent at any time by updating your Account communication preferences.

6. Sharing of Personal Data

longfu88 does not sell or rent your personal data to third parties. We may share your data with the following categories of recipients solely to the extent necessary for the stated purpose:

• Payment Processors: Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and cryptocurrency processing partners — for the purpose of processing financial transactions.
• KYC and Compliance Providers: Identity verification and sanctions screening service providers engaged by longfu88 to fulfil its regulatory obligations.
• Technology Infrastructure Providers: Cloud hosting, content delivery, and cybersecurity providers engaged by longfu88 under confidentiality agreements.
• Game Studio Partners: Game providers (such as Pragmatic Play, PG Soft, and Evolution Gaming) receive limited anonymised session data for game auditing purposes only — no personally identifiable information is shared.
• Regulatory Authorities: Applicable gaming regulators, law enforcement agencies, or courts where required by law or regulatory directive.

All third parties with whom longfu88 shares personal data are required to process that data only for the specified purpose and to maintain appropriate technical and organisational security measures.

7. International Data Transfers

longfu88 operates across multiple jurisdictions and may transfer personal data to servers or service providers located outside Malaysia. Where such transfers occur, longfu88 takes appropriate measures to ensure an adequate level of data protection — including the use of contractual data transfer safeguards or reliance on applicable transfer mechanisms recognised under data protection law. If you require further information regarding the specific safeguards applied to transfers affecting your data, please contact us.

8. Cookies and Tracking Technologies

8.1 What We Use. The longfu88 Platform uses cookies, pixel tags, and similar tracking technologies to operate essential Platform functions, maintain your session state, measure performance, and (where consented) personalise your experience.

8.2 Types of Cookies. We use the following cookie categories:

• Strictly Necessary: Required for the Platform to function. These cannot be disabled without breaking core functionality such as login sessions and account management.
• Performance and Analytics: Anonymous data on page visits and feature usage to help longfu88 understand how members interact with the Platform and identify areas for improvement.
• Functional: Cookies that remember your preferences, such as language settings and previously selected game categories.

8.3 Managing Cookies. You may control cookie settings through your browser's preferences. Disabling strictly necessary cookies may impair the operation of your Account. longfu88 does not place third-party advertising cookies.

9. Data Security

longfu88 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the Platform;
• Encryption at rest for stored personal data and financial records;
• Role-based access controls limiting internal access to personal data on a need-to-know basis;
• Regular penetration testing and security audits by third-party specialists;
• Multi-factor authentication requirements for all internal administrative access.

Notwithstanding these measures, no online platform can guarantee absolute security. You are responsible for maintaining the security of your Account credentials. If you suspect unauthorised access, contact longfu88 support immediately.

10. Data Retention

longfu88 retains personal data for the period necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by applicable law (including anti-money laundering record-keeping requirements, which may mandate retention for a period of five to seven years following the closure of an Account). When personal data is no longer required, it is securely deleted or anonymised in accordance with our internal data lifecycle procedures.

11. Your Rights

Subject to applicable law, you have the following rights in relation to the personal data longfu88 holds about you:

• Right of Access: Request a copy of the personal data longfu88 holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to legal retention obligations.
• Right to Restriction: Request that longfu88 restrict processing of your data in certain circumstances.
• Right to Data Portability: Receive a copy of your personal data in a structured, machine-readable format where technically feasible.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact longfu88 at [email protected]. We will respond to all rights requests within 30 calendar days of receipt. Verification of your identity may be required before processing your request.

12. Children's Privacy

The longfu88 Platform is strictly not intended for individuals under the age of 21. longfu88 does not knowingly collect personal data from individuals under 21. If we become aware that an Account has been registered by or in respect of a minor, we will immediately suspend the Account and delete the associated personal data. Parents or guardians who believe a minor has accessed the Platform should contact us immediately at [email protected].

13. Changes to This Policy

longfu88 may update this Privacy Policy from time to time to reflect changes in our data processing activities, legal requirements, or Platform features. The "Last Updated" date at the top of this page will be revised accordingly. Where material changes are made, registered members will be notified via email or in-platform notification. Continued use of the Platform following notification of changes constitutes your acknowledgement of the revised Policy.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by longfu88, please contact our support team via 24/7 live chat within the Platform or by email at [email protected] (plain text — not a hyperlink). We are committed to resolving data privacy enquiries promptly and transparently.

Your use of longfu88 confirms that you have read this Privacy Policy. For related policies, please review our Terms & Conditions and Responsible Gaming page. longfu88 — Malaysia's trusted online gaming platform. 21+ only. Play responsibly.